The Last Match
One of the biggest competitors are the giants to small businesses, large companies such as Myer, Bunnings, Woolworths, which the big boys in the chosen sector. You are still a major threat to smaller companies because of their enormous purchasing power, large assortment, price competitiveness and advertising budgets, but there is another competitor – consumer confidence.
Brick and Mortar
If you have a brick and mortar business (and I mean a “physical” business, not just online), and you have a similar range of products to one of these “giants” you have a huge task. Another good idea is to get your business online. It’s amazing how many small businesses do not have a simple website. People shop differently now, even if a local company. Take advantage of free marketing – Google Maps, Facebook Fan Page, Business Directories. A website is a must and can be produced very cheaply.
Get Started on the Internet
Many small businesses are entirely about the idea, overwhelmed their businesses online is that it is costly. Alternatively, a Facebook fan page, Twitter account and other social media platforms to promote your business. At the very least a small local company describe a simple site, business, what you offer, what else a map / route so people can easily find you, opening hours, telephone numbers and e-mail address. You can always expand on this with detailed product list, prices, reservations, etc.
Internet Business
Internet based business is a difficult job at hand. Your website will be a much larger portion of your business. Almost everything mentioned above applies to your business, but you need a lot more technical and marketing tactics to promote your business going. To promote your website, you get into social media, forums, networks are active and regular high quality content on your site.